A shoe salesman was sent to a country where no one wore shoes. He arrived there, looked around and immediately asked his company to send him back home. “I can’t sell shoes here!” He said. “No one wears them.”

The next shoe salesman the company sent arrived at the same location. He looked around and sent back a message “Send ten times the amount of shoes as usual! This is the best place to sell shoes! No one wears them here so I can sell them to everyone.

“The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty”