Mandino wrote the best seller The Greatest Salesman in the World. It is a fictional book which teaches the fundamentals of success in not only selling, but just about any challenge that a person might face in life. The book is about ten scrolls of wisdom that will bring success to anyone who studies them and puts the wisdom into action. 30 years after the book was written, it still sold over a million copies per year.
One of the characters in the book says that anyone who masters the principles in the ten scrolls will be able to amass as much wealth as he desires. Apparently a lot of sales managers believed this was true because many recommended the book to their sales staff.
Augustine “Og” Mandino, started life well as a bombardier in a B-24 bomber in WWII. After the war he married and sold insurance, but it seemed no matter how hard he worked, he couldn’t get out of debt. He became an alcoholic and his wife left him. He became so despondent that he almost killed himself by buying a gun from a pawn shop. He decided not to, and went to the library where he found W. Clement Stone’s classic, Success Through a Positive Mental Attitude, a book that changed Mandino’s life dramatically.
He became an outstanding salesman and remarried. He was promoted to manager and he trained salesmen, establishing a first rate sales team. Later he became good friends with the super successful salesman W Clement Stone who put Mandino in charge of strategic positions in his company.
“The ten scrolls are time-tested wisdom of the ancients distilled into ten simple scrolls” which, if followed for the prescribed ten months, will as Og says, “seep into my other mind, that mysterious source which never sleeps, which creates my dreams, and often makes me act in ways I do not comprehend. As the words of these scrolls are consumed by my mysterious mind I will begin to awake, each morning, with a vitality I have never known before. My vigor will increase, my enthusiasm will rise, my desire to meet the world will overcome every fear I once knew at sunrise, and I will be happier than I ever believed it possible to be in this world of strife and sorrow.” (Scroll I) The Greatest Salesman in the World by Og Mandino
These are a few of the powerful ideas in the book. Selling is not an easy job. Rewards are great because most succumb to despair and quit.
If you have ambition and desire and are willing to work and learn, selling is a good profession.
Prove to me that you can endure the life of a salesman. Obstructions and obstacles are necessary for success. Victory comes only after struggles and countless defeats. Each obstacle is a friend forcing you to become better. Each rebuff is an invitation to become better.
“Failure will never overtake you if your determination to succeed is strong enough.” This phrase is repeated throughout the book.
In the book, a camel boy named Hafid is sold a cloak by a master salesman. He goes to Bethlehem, a poor town, to try to sell the cloak but instead gives it to a baby lying in a manger. A star follows Hafid back to his master, who takes it as a sign to give the scrolls with their knowledge to Hafid.
While listening to this book I asked myself: How did Hafid know that baby Jesus was worth the cloak? How do we know that Jesus is worth following? We just know, our spiritual intelligence tells us.
I have wondered why W. Clement Stone chose Mandino to be a close friend and business partner. Maybe it is because he demonstrated he was trustworthy by his devotion to Jesus. He also had certain skills, such as a burning desire to succeed and strong faith (some call it positive mental attitude), that Stone must have realized were necessary to succeed.
Mandino says that in some places each bull is tested on its courage to see how well it will do in a bullfight. The bull is allowed to charge the picador in the ring. It will be rated by how many times it is willing to charge even though it feels the pain of the blade. Mandino says we are like the bull and life is like the picador. Each day I am tested by life in the same way. If I continue to try, to charge forward, I will succeed. I am a lion. I refuse to walk, talk and sleep with the weak. I will persist. The prizes of life are near the end of the journey. I may encounter failure at even the thousandth step, but I will keep walking. One step at a time is not too difficult. I will consider each day as a blow of the lance of the picador.
Even a child can chop down a mighty oak tree if he persists on chopping one day at a time. I will remove from my vocabulary words like can’t, quit, impossible, retreat, give up. Where dry desert ends, green grass grows. I will persist because each failure brings me closer to success. I must fail often to succeed only once. Must have the night to understand how good the day is. I will persist until I succeed.
Every day I will say “This is the best day of my life.” I will persist, I will win. “Failure will never overtake you if your determination to succeed is strong enough.”
You can listen to the audio book free on Youtube. There are a few sentences of Chinese at the beginning for some reason. https://www.youtube.com/watch?v=dy3JnxaimUs